Sunday, August 19, 2007

Love those copywriters!

You gotta just love those advertising copywriters. Look at this purple prose - for a cheap suitcase:

1 comment:

i*maginate said...

I'm getting scared to think there's nothing really *wrong* with this. There's too much of this stuff going on to remember what is decent and what is not! In a way, one gets so accustomed to it that the shock factor diminishes!

To me, copy is not as much of a bother as slogans, because slogans are meant to represent the whole brand.

I can recall loads of slogans that are just *not* what slogans are meant to be: memorable for the wrong reasons!