Wednesday, May 24, 2006

Etisalat: all problems solved.

No more complaints about Etisalat please, they’ve fixed the problems.
It took them three decades, but they’ve discovered what the problem was – they had the wrong logo!

And we’re not just being honoured with the new logo – according to the press release printed word-for-word in Gulf News (you can always tell, the by-line for press release is ‘Staff Report’) they have launched “a new customer-centric identity.” Don’t you just love that – “customer-centric.”

The press release goes on to assure us that “…our new identity strengthens our commitment towards achieving new levels of excellence in services offered to our valued customers.”

And I especially liked “The new identity reflects Etisalat's values of transparency, optimism, openness, simplicity and reliability.”


trailingspouse said...

Don't get me started. I spent 45 minutes waiting at their office today just to get my documents "reviewed" before I could even get a number to get in line to arrange my installation!

Seabee said...

The counter staff obviously hadn't been briefed to be customer-centric as per the new logo.

moryarti said...

the worst thing is to get a press release that reads like a brochure