Wednesday, April 30, 2008

'Solution' is back.

"experiential solution"

How's that for an example of buzzing, of using breathlessly-trendy buzz words that actually hide whatever it was the speaker was trying to get across.

It's in EmBiz247 today, in a story about the largest advertising window wrap in the region.

Window wrap? It means a 40-storey building in Media City is covered in a vast advertisement.

CEO of the company responsible is quoted as saying:

"...identifying a 'real estate' based advertising opportunity for a leading real estate developer such as ACI is the kind of experiential solution Ströer Concept Outdoor believes in..."

Don't ask, I have no idea what it means.

Story plus pic is here.

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