Now it's gone to the newspaper graveyard, to be replaced by a business daily.
Sorry guys, it's all wrong, it just doesn't look the part. Here's the masthead:
A serious daily reporting on business from an international business centre and it looks like that?
And "Emirates Business 24/7"? Who came up with that doozy?
You can picture the meeting can't you.
Boss: 'A business daily, covering the Emirates. What shall we call it?'
Serf 1: 'How about 'Emirates Business? Short, descriptive, to the point. Says what it is.'
Serf 2: 'I know! I know! 'Emirates Business 24/7!
Today's business is obsessed with using buzz words - buzzing - and Serf 1 won't get on. Serf 2 will be promoted to In-Charge.
Mind you, if I'd been there I'd've won the sucking-up-to-the-boss battle. I'd have shown them what buzzing is all about. I'd have said we need an exclamation mark after 24/7!
WOW!
Just look how impressive that would be
If you want to see what the new paper's like you can go to the website www.business247.ae
3 comments:
Hilarious, seabee! The question mark idea is genius - obviously you're a high-flyer in the world of Dubai marketing. I bet loads of companies are trying to headhunt you! lool
If you're missing your favourite number 1 government mouthpiece you can always head over to WAM
Sam, I do check the WAM site most days to get the official line.
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