I don't know whether the Dubai Summer Surprises mascot, Modesh, is as popular with kids as the media would have us believe, but he's not furry, not chubby and, to my mind, not cuddly.
In fact he's always reminded me of Australia's witchetty grub.
Photo: Sydney Morning Herald
You might have heard of the witchetty grub, it's one of the most disgusting items in our bush tucker larder:
Photo: Cornell College
By the way, if you're not in the UAE you may not know about Dubai Summer Surprises.
It's promoting the summer sales, with all the major malls and some 6,000 shops offering huge discounts, activities & entertainment, raffles with prizes like luxury cars and thousands of dirhams.
It's just started, runs until August 7 and it's not a bad time to visit, with airfares and hotel rates at their lowest for the year too. A cheap holiday with shopping bargains and the chance to win a prize.
Just one thing. I should draw your attention to the reason for it.
That's why it's the low season, that's why we need the attraction of DSS.
The weather report said today would be about 46 celcius (115F) with humidity from 55% to 90%.
And it's only early summer.
DSS official website.