You gotta just love those advertising copywriters. Look at this purple prose - for a cheap suitcase:
Sunday, August 19, 2007
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Moving back to Dubai after 22 years has been an experience! Back then we didn't have the internet or blogs. Now we do I can jot down my thoughts on daily life, things we come up against, things we enjoy, the multi-national society, the laws, the weather...plus other things in general which catch my attention.
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I'm getting scared to think there's nothing really *wrong* with this. There's too much of this stuff going on to remember what is decent and what is not! In a way, one gets so accustomed to it that the shock factor diminishes!
To me, copy is not as much of a bother as slogans, because slogans are meant to represent the whole brand.
I can recall loads of slogans that are just *not* what slogans are meant to be: memorable for the wrong reasons!
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