There's an example in Dubai Marina:
Middle East yacht solution?
Solution for what?
Having a solution means there was a problem. So what's the problem they've solved?
And what are they selling? Yachts? Finance for those of us who can't afford a yacht? Are they boat chandlers? Do they repair damaged boats? Do they sell insurance for yachts? Do they provide crew? Berthing? Painting?
Not good marketing is it, avoiding telling people what it is you want them to buy from you.
There was another classic in a press release I read in Gulf News the other day.
In just five sentences they managed to get 'solution' in four times:
etisalat...has developed an innovative solution...first of its kind solution in the world...The solution...a pioneer in launching customer centric solutions.
What was the problem for which they've found a solution?
Apparently mobile broadband subscribers had a problem watching multiple TV channels on their laptops while browsing the internet.
Eh?
The full five sentences are here.
And just as an aside - instead of offering me multiple TV channels plus websites to clutter up my screen, I'd like the customer centric Etisalat to come up with a solution to the basic speed. Or more accurately, lack of speed.
5 comments:
The awful thing is that there's a lot of people in the Emirates who think that Gulfnews is a newspaper!
It must be called The Dubai zine!
GulfNews and Etisalat are aeroplane toy companies: they dream to fly around the world but they'll never get out of the garden (the desert, sorry)!
Have a look at their web-site. It gets even more confusing as to what they actually do...
haha!
the actions we are taking are new initiatives that are unique to the market and we have positioned this revolutionary product to target consumers that will benefit from its user-friendly features while providing innovative solutions which reflects the long-term strategy of our company and our vision for the future.
Post a Comment