Moving back to Dubai after 22 years has been an experience! Back then we didn't have the internet or blogs. Now we do I can jot down my thoughts on daily life, things we come up against, things we enjoy, the multi-national society, the laws, the weather...plus other things in general which catch my attention.
Sunday, August 19, 2007
Love those copywriters!
You gotta just love those advertising copywriters. Look at this purple prose - for a cheap suitcase:
I'm getting scared to think there's nothing really *wrong* with this. There's too much of this stuff going on to remember what is decent and what is not! In a way, one gets so accustomed to it that the shock factor diminishes!
To me, copy is not as much of a bother as slogans, because slogans are meant to represent the whole brand.
I can recall loads of slogans that are just *not* what slogans are meant to be: memorable for the wrong reasons!
I'm getting scared to think there's nothing really *wrong* with this. There's too much of this stuff going on to remember what is decent and what is not! In a way, one gets so accustomed to it that the shock factor diminishes!
ReplyDeleteTo me, copy is not as much of a bother as slogans, because slogans are meant to represent the whole brand.
I can recall loads of slogans that are just *not* what slogans are meant to be: memorable for the wrong reasons!